Rocfish in Rochester

To all the loyal guests of ROCFish:


Since opening our doors in July of 2010 it has been our goal to

bring to Rochester the freshest, best tasting food in upstate NY. We sincerely believe that we succeeded in that goal. We are proud of the business we created along with the most awesome employees any restaurant has ever had. Our employees are our family, our guests are our friends (and some of them are even like family). This has been a labor of love, and something we truly believed would be around for a long time.


But the restaurant business is a tough one. Unfortunately, as much as we love this business it is, ultimately, a business. And a business needs to make money to survive. We have struggled mightily against rising food and liquor costs. Then, at the beginning of this year New York State passed legislation that created a huge cost burden for small restaurant owners. That hurt us. Then construction ensued directly outside our doors, and people started to avoid our area. But the biggest thing to bring us to our knees was trying to pay a lease that was far too high given the location and our sales volume. Out of town investors with no interest in a local business were unable or unwilling to work with us as we struggled, so we lost our lease.


It is with great sadness that we announce the end of an era. ROCFish has ceased operations. We, as owners and employees, are heartbroken. We did everything we could to keep the ship afloat, but were unable to do so. This news, along with the loss of one of our staff has rocked us. But it has also brought us together. More tears have been cried and more hugs given than we have ever seen in any work environment. We have rallied and vowed to stay in touch. But how do you keep the guests you love so much close? I don’t know that we can. But please know that your support for this business has awed us. We have met some truly incredible people in this venture. We know not where the future will take us,


We truly hope to cross paths with some of you again. Thank you again.